25% der mobile Internet-Nutzer kaufen ausschließlich über Smartphone oder Tablet ein!

With many mobile device owners using only using their smartphone or tablet to check email or conduct a search, this presents a challenge for retailers trying to grab users’ attention in mobile, according to a new survey conducted by Prosper Mobile Insights.

The survey found that some consumers are becoming totally dependent on mobile for certain activities, such as checking personal email and conducting searches. This intent focus on mobile reflects the need for retailers to find the right kind of advertising to grab the attention of these consumers.

“The takeaway for retailers is that their marketing strategies will have to be very nimble in order to keep up with the changing usage patterns and needs of mobile owners,” said Pamela J. Goodfellow, consumer insights director at Biginsight, Worthington, OH.