Effektive Email Kampagnen - Email Marketing ist nicht so einfach, wie es aussieht!

A client of ours recently learned a hard lesson about email marketing campaigns. They noticed an unusual amount of unsubscribes coming in, so they set up an automated response acknowledging the unsubscribes and asking for feedback. Of course, most of the recipients didn’t bother to reply, but the few who did told them almost without exception that their main reasons for leaving were:

- The emails frequently landed up in junk folders
- The subject lines weren’t always clear about what the message contained to pique interest
- Topics were often irrelevant to them personally

This prompted the client to analyze what they were doing and look for updated methods of making their campaigns more effective. After all, compiling and sending out emails takes time and money, neither of which most marketers have available to waste.

Here are the 4 main techniques learned in the process ...