Die wichtigsten Regeln im Email Marketing

In Part 1 of my two-part interview with author and email expert Chad White we covered why he wrote his new book and the double-edged sword of high email frequency. In this final Part 2 we talk about what is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran.

Simms Jenkins: What are the three most important rules if you had to call them out to someone looking to take their email efforts to the next level?

Chad White: That's tough, but I think I'd say…

"Rule #11: Focus on maximizing the value of a subscriber, not on maximizing the results of a campaign." You're not serving up campaigns; you're serving subscribers. Look at the cumulative effect of your messaging on subscribers over time rather than on a per-campaign basis...