Lange Email- und Newsletter-Texte? Schluss damit!

When it comes to your email newsletter, deciding what and how much to write is one of the biggest email marketing struggles small businesses and nonprofits face.

It’s not easy.

You want to give your readers as much information as possible about who you are and what you’re doing but, you’re battling the inbox. People receive an average of 147 emails per day and they’re not reading or acting on all of them.

If you want to make your email stand out from the rest, keep it short. This is especially important as more people use smartphones to read their email. In fact, 72 percent regularly access email with a mobile device and they don’t want to scroll through long messages.

But how do you balance your need to share information and your readers’ email habits? Here are 3 tips..