Zwei Methoden für eine höhere Öffnungsrate!

Method 1: Highlight the Potential Loss of Not Opening (Loss Aversion)

Amos Tversky and Daniel Kahneman demonstrated people's strong preference to avoiding loss rather than seeking gains. This simple insight earned Kahneman the Nobel Prize in 2002.

An important feature of loss aversion is phrasing. For example, you're purchasing a computer monitor: would you rather get a $15 discount on the monitor, or avoid a $15 fee? Loss aversion tells us you would rather avoid the fee, even though both are economically equal...