Sabotieren Sie nicht mit Absicht Ihre eigene Weihnachts- und Feiertagskampagne!

Are Black Friday and Cyber Monday really the best time of the year to send to your unengaged contacts? As Chris Kolbenschlag, Director of Deliverabiity, states in this blog post, “Don't Sabotage Your Email Deliverability!”, are these days really the best time to try to reintroduce these contacts to your main marketing stream? If you are not sending to them currently, why start now? Mass email is not about getting the biggest coverage; it should be about targeting the correct audience. Spikes in volume can also be a trigger for ISPs to monitor your mail more closely as this is a tactic used in the spamming world, especially around the holidays...