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Optimieren Sie Ihre Email für bessere Klick-Ergebnisse

Oft sind es die CR, die für den Erfolg einer Email-Kampagne aussagekräftig ist. Denn eine hohe Öffnungsrate allein ist nicht genug!
14.12.12 | Interessanter Artikel bei ConstantContact

For many small businesses, click-through rate is an unfamiliar metric. With so much weight being put on opens, many just haven’t thought about how to optimize to get more clicks.

If you are interested in getting started, it’s important that you don’t just jam-pack your emails with links every chance you get. That may get you more clicks, but won’t help you with determining what those clicks are worth.

Here’s a few things you can do to optimize your emails for more meaningful click-through results ...