12 Ideen für einen besseren Email Betreff!

1. Length
Sometimes a fully-formed sentence engages an audience right away, and sometimes short, punchy and downright non-sentencey is more effective.

Run a test that presents the same message in varying lengths to see how wordy your audience wants you to get.

2. Special characters
You've probably seen icons of little hearts, arrows and stars creep their way into your inbox.

Sure they're a little trendy, but they're also eye-catching and can be effective. Emma's new drag & drop editor supports special characters in the subject line, so now you're armed with the tools to give it a shot.

3. Specificity ...