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Email marketing is one of the most cost-effective ways to promote your business. A good email list can be a valuable asset to any business. However many businesses, small businesses in particular, do not have an email list that is large enough to take advantage of. This is one of the biggest email marketing challenges faced by businesses.

Placing an email sign-up form on your website is one of the most widely used methods to start building your email list. This is how most successful online businesses get most of their email subscribers from. But not everyone gets the expected results.

In this article, we take a look at the main reasons why website visitors are not signing-up to your email list. Whether you are thinking of offering email sign-ups on your website or are suffering from poor conversion rates on your existing email sign-up form, you can learn from these common mistakes...