Transaktionsmails! Die verborgene und oft vergessene Geheimwaffe im Email Marketing

Transactional emails – they are the welcome emails, shipping notices, order confirmations, etc. that are so important for proper customer support and a positive company reputation. Not only do they give customers peace of mind in knowing that their transactions have been processed properly, but they also provide companies with major opportunities for growth and success.

According to Experian’s Transactional Email Report, transactional emails have a higher revenue per email, transaction rates, opens and click rates than bulk mail averages. In Experian’s chart below, you can see that the average revenue per transactional email is two to six times greater compared to a bulk mailing...