Über mindestens 6 Wege kann Ihr Email Marketing fehlschlagen!

‘But we did everything right!’ Does that sound familiar? It’s the kind of thing people often say just after they’ve done something wrong. They go through a process, they analyze their performance and because they’ve ticked all the boxes they assume the failure was a fluke. The truth is, just completing every step is not the same as doing everything right.

There are so many factors involved in building a successful email marketing campaign; it’s easy to get one wrong. The trick is to look at each step individually and identify all of the ways it might fail.

Poor Planning:
Before you write a single word, your email marketing campaign may already have failed. There’s a word for poorly planned, or scattergun email campaigns, they’re called spam...