Sonderzeichen im Email Betreff! Warum nicht?

As one of my many duties here at TMG, I put together the Engage Newsletter that hits your inbox at the end of every month.

And if it doesn’t you should sign up. Okay, two second pitch is over.

About two months ago, I got some inspiration for an A/B email test from my boss…in an email. How appropriate, right?

I clicked the link that led me to an article on using symbols in subject lines. At first, I thought he was joking (mainly because his email only said “fun!” and if you knew my boss, he can be, well, sarcastic at times). Anyway, from my personal experience in seeing symbols in subject lines, they haven’t made me more inclined to open the email...