Bohren Sie Ihr Email Marketing Programm in nur 5 Schritten auf!

The newsletter is where two of the most valuable marketing tools come together: email and content. It is a prime opportunity to not only recognize the power shift from marketer to consumer, but also embrace and optimize for it.

Newsletters are an important, but often neglected strategy, with 46% of marketers reporting their email newsletter as staying the course, and 11% having a floundering program, according to the 2012 Email Marketing Benchmark Report. Read on for five steps from two email marketing leaders to help you improve your newsletters.

Step #1. Create a caring mentality
Even if marketers aren’t able to have face-to-face interactions with consumers, it’s important to create that feeling with content. Creating and utilizing opportunities to connect not only your company and its employees to your customers but your customers to each other can have a big payoff...