Das sollten Sie über Ihr Email Programm wissen!

Here are seven questions I usually start with. Know the answers to these questions and you should have a very good start to start improving your program.

1 - Your List
Start by evaluating your list, how much has it grown over the past five years? How much has it changed in the last 12 months? Take some time and write down the amount of new email addresses you are collecting each month, your bounces and unsubscribes. What percentage of your contacts do you have email addresses for?

2 - How much do you know?
 In addition to collecting email IDs, what else do you ask for; how much do you know about your consumer? Do you survey – via paper or electronically? Is the data you collect in a format that can be queried?