Was Sie über einen perfekten Email-Betreff wissen sollten!

Ah subject lines…

Those less than ten-word phrases that can often make or break an email marketing campaign that took weeks to put together—aren’t they a joy to create?

I wish I could tell you that somewhere out there is the perfect subject line, one that could send your open-rates skyrocketing and make opt-outs and spam reports ancient history, but I can’t.

I can tell you, however, that creating almost perfect subject lines is possible and it starts with understanding certain truths about your readers—15 truths to be exact.

1. People won’t act unless told to do so
Before sending your newsletter, stop and ask yourself: What action do I want the recipient to take?

That action won’t always be one that has an immediate impact on your business (buy now!) but it should be the first step in some path toward driving real results from your email marketing. Keep in mind your subject line will be the first impression you’re email has on your reader—making it your first call-to-action will improve the likelihood of that action being taken.