Mobile Nutzung von Emails hat die Führung übernommen!
According to a recent study by Litmus, mobile has overtaken webmail and desktop email opens. 36% of all emails are opened on a mobile device. Email opens on mobile devices have increased 80% in the last six months.
The report also confirms that iPhone has taken the number 1 spot in email client opens, accounting for 20% of all email opens. (Outlook hangs on at number 2 with 18% of all opens). Opens on Android devices are up 250% and iPad opens are up 167%.