Was ist eine Transaktions-Email und wie können Sie sie effektiv nutzen?

Well isn’t that confusing: the first link I get from Google for “transactional email” actually contains incorrect information! It’s not really about financial transactions at all, anymore. (Though e-commerce does happen to generate a lot of this kind of email, more on that later…)
Definitions, Synonyms, Examples

So what is transactional email? Coming from a MailChimp state of mind, you might simply think of it as “anything that isn’t bulk“. Basically, it is email sent to an individual based on some action. It could be:

- an action they took directly
- an action they were the target of or,
- perhaps even inaction on their part

For example, if a user signs up for your website, you should probably welcome them with a lovely email. Bam! That’s a transactional email. Signing up is the “transaction” in this case. Simple, right?