Tipps für jede Jahreszeit - Bringen Sie Ihren Abonnenten dazu aktiv zu werden.

It’s almost summer, and that means it’s time to change up your emails. Why’s that? Tailoring your emails to the season will help you meet your subscribers’ current needs and acknowledge you care about what’s on their mind.

We’ve got some content ideas that will help you with meeting seasonal needs, but you can also use these ideas to spice up subject lines, provide bonus resources or ignite social media conversations.

Here’s what you can do by season:

Summer
What’s on their mind: summer vacation, BBQs and fun outside.

How your email campaign changes:

- Offer solutions: activities for kids, best places to visit, summer recipes.
- Since people take vacations, consider lightening up your own workload and send less frequently.
- Use juicy, vibrant colors to capture the mood of the season.