Eine gute Öffnungsrate reicht nicht, wenn die Klicks wegbleiben!

There are two things you can do to improve click-through rates:

Keep your readers engaged. Write compelling, engaging content that your clients are happy to receive and eager to open, with great calls to action that encourage them to click links.

CakeMail has several features to help you keep track of clicks and engagement. Previously, we talked about engagement, a feature that helps you understand how effective your campaigns are and measures the quality of your relationship with your subscribers. The average click and open rates for the last 6 months are combined and given a grade out of 10.*