Schreiben Sie Email-Betreffs wie GEWINNER! Probieren Sie diese Tipps aus!

The subject line is the only part of your email that recipients are almost guaranteed to see. So it’s arguably one of the most important elements of any email marketing campaign. A study by Jupiter Research showed that 35% of recipients would open an email specifically because of the content of the subject line.

So here are my top tips for getting the subject line right:

1. Find out who’s opening your emails on what devices
The DMA advises that you get the key elements of your subject line into the first 60 characters. But with the increase in use of widescreen laptops does this rule still apply? At dotMailer we’ve actually seen increasing open rates for longer subject lines.

The key question is, what devices are your recipients opening your emails on? Ask your ESP about ‘email client analysis’ to identify the percentage of your contacts who open your emails on smart phones. Small screens mean short subject lines are more effective.