9 Fehler, welche Sie im Email Marketing vermeiden sollten!

At the end of the day, we’re all using email marketing to accomplish business goals. From growing our subscriber list to generating more sales, email marketing is the workhorse of our marketing plans. So, why is it that we keep making the same mistakes over and over? Perhaps it’s because we don’t even know we’re making them. I’ve compiled a list of 9 mistakes we make with our email marketing and quick tips to fix them. Read on.

1. Buying or renting an email list.
At VerticalResponse you can’t use our system to mail to a rented or purchased list. We do this because we know from more than 11 years in the email business, the best results come from lists that are grown the right way. When a customer or prospect opts in to hear from you, it’s their own choice to receive communication from you. Think about your own inbox and how you manage it. It’s likely that you look at the From Line and see if you know the sender. If not, chances are the message ends up in your trash or reported as SPAM.