9 Tipps für mehr Re-Engegement in Email-Kampagnen von Marla Chupack (Mass Transmit)

67% of marketers saw their email list size increase in 2010, according to Marketing Sherpa. As your lists grows and matures it is smart to delve into inactive patterns among your subscribers. Use what you learn from those patterns coupled with the demographics of the group to strategically initiate a re-engagement email campaign to activate dormant segments.

According to the DMA Response Rate Report, the average open rate for a B2B house list is 15%. So, if your house list has 25,000 names, that means you are on average only reaching 3,750 per campaign, leaving 21,250 prospects on the table. I think you will agree, it is time to take strategic action to re-engage your non-responsive audience and increase the marketing value of your list.