Weniger ist auch im Email Marketing mehr!

In general, short and concise emails are better received by list members than lengthy and detailed newsletters. However, on occasion, longer emails can also have a place in the inbox. This email for a water park in Brazil, for instance, is an excellent example of when it’s appropriate to create an email that requires a lot of scrolling. This message is fun, engaging, and certainly an entertaining way to generate interest and build brand awareness. Plus, it clearly communicates their message in a memorable way.

In this instance, the water slide email is effective. However, in most cases, extremely long emails will likely fail to succeed. When an email requires a lot of scrolling and includes a variety of subject matter with no clear singular message, it becomes too burdensome for readers. In today’s fast-paced world, where we are constantly building technology to help us save time and rid ourselves of unwanted clutter, text-heavy emails are likely to get passed over for those that are less complicated and quicker to digest.