Ist die Öffnungsrate Ihres Newsletters nicht gut genug? Hier finden Sie die Lösung!

Low email open rates – we know, just typing it makes us cringe. You’re not alone. Every other email manager in the world is agonizing over it right now. Ever fantasized about begging, blackmailing, or browbeating people into opening your emails? Join the club…

Here are the average email open rates across industries:

Industry Avg. Open Rate
Auto: 19.83%
B2B: 10.81%
CPG: 12.09%
Entertainment: 12.90%
Finance: 21.49%
Healthcare: 14.21%
Publishing: 12.14%
Retail: 12.06%
Service: 15.10%
Travel: 13.67%

If your email open rates are nowhere near these numbers, we have some real-world solutions that have worked:

1. Review your subject lines
The subject line is the first thing a recipient sees in his inbox. If it is irrelevant or uninteresting, your subscriber will not open the email. Typical issues with subject lines – too long, too confusing, too random, too boring, too clever.