3 Stufen zum einfachen aber effektiven Email Marketing

The online space has opened up creative avenues marketers could only have dreamt about.

While you’re thinking up the latest bells and whistles to make your emails stand out, consider a few simple steps that should form the building blocks of any successful campaign.

Quick wins can be gained from analysing the time you send your communications; finessing the sender address and subject line; and, most importantly, testing your messages.

1. "Test! Test! Test!” should be a mantra for all email marketers

Ensuring you hit your audience with relevant, personalised and timely messaging is crucial. Think of it like a driving test. All the theory in the world, the hours spent memorising the Highway Code, won’t help you when you’re out on the road.

The only way to pass that test is to practice.

In order to hone the effectiveness of email, delve into all the precious data you collect on the people you’re trying to reach, to provoke them into action.

Take insights from people’s preferences and purchase history (if available), and experiment with length and tone of subject lines, and different types of content.