Kostenloser Download: Email Summit 2011 von MarketingSherpa

At last year's MarketingSherpa Email Summit, 826 marketers gathered at Caesars Palace in Las Vegas to discuss what really worked for them over the past year – the tactics they used to grow their lists, increase engagement, and ultimately, improve their organization's performance…as well as their own.

Before we reconvene at Caesars Palace on February 7-10 for MarketingSherpa Email Summit 2012, we wanted to take a look at a few of the lessons we learned from some key speakers at last year's event.

In this report you will find full transcripts of:

- Ben Day, Group Marketing Manager, Microsoft Corporation, discussing the company's
real-time "dynamic content on steroids" system

- Sue Coakley, Sr. Director, Customer Strategy, Yahoo!, describing the company's contact
strategy

- Diana Lawson, Senior Relationship Marketing Manager, Microsoft, presenting a case
study that is a great example of how to use email to enamor customers with a featurerich
product

- Karen Rubin, Project Owner, HubSpot, sharing advice for mobile email