* 09:00 – 10:00
* Ballroom B

Post View Tracking – Is Play Time Over?

* Ronald Paul

Post View Tracking or Post Impression Cookie placement has a turbulent existence. Learn why it causes potential friction with Publishers, how it can be beneficial under certain conditions, and how micro management is critical to avoid potential cannibalisation and stretching of the rules. Discover whether the option is right for you as an Advertiser or whether it will simply lead to a re-arrangement of sales. Get firm answers on this emotive subject.

Event: a4uexpo Europe 2010