In recent years Marketing has been under siege by a digital revolution. Now, data is being generated at a pace exceeding Moore’s Law and to make matters worse its complexity is becoming even more amplified. In addition, consumers’ expectations of their interactions with businesses have completely changed — they expect personalized, one-to-one interactions across their multiple devices throughout their purchase journey. As enterprise-grade board members look to the CMO, and their respective department, to make sense of this data problem before the competition does, the pressure is on.

Our panelists will educate attendees about the data challenges they’ve encountered, and detail how they’ve managed to overcome these using the latest, cutting-edge MarTech methodologies and solutions.

Panelists are:
Katrin Ribant, Chief Solutions Officer at Datorama
Glenn White, Director, Marketing Infrastructure at Electronic Arts
Guibert Tchinde, Global Data Acceleration Leader at Pernod Ricard
Alexis van Vuure, Data Manager, MarCom at ABN Amro
Brian Wieser, Senior Analyst — Advertising/Media/Internet at the Pivotal Research Group

Event: dmexco