Resulting in 20,315 pageviews on the website prove the email campaign had a very big impact on the new website's launch, bringing members closer to the club while allowing them to give feedback about the website and be part of the final steps of the website launch. The average time spent on the website 05m:23s also proves the high engagement with the website. Sporting Clube de Portugal collected a lot of feedback to improve the website and members were happy to be
involved in the process.