Wecken Sie Ihre Abonnenten auf. Wie? „Re-Engage“ ist das Zauberwort!

As an email marketer, you already know you’re losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe — it’s all part of the email marketing game. But what if there was something you could do to re-engage some of those subscribers who actually are still interested in your company, but have just suffered a case of inbox overload?

The way to do it is through an email re-engagement campaign, and it’s a pretty simple process once all the steps are broken down, your list segmentation parameters are set, and your content is created. This post will walk you through why email re-engagement campaigns are crucial to your email marketing program’s success, and exactly how you can implement one for yourself.