Steve Jobs Erfolgsregeln angewendet auf E-Mail-Marketing

Entrepreneur Magazine recently ran an article titled "Steve Jobs and the Seven Rules of Success" by renowned communications coach and former national news correspondent Carmine Gallo. It's an inspiring article that lays out core advice for succeeding in any business. Without question, Steve Jobs was a singular talent who made an incredible impact on the world and how we all interact with technology and consume media. However, as Carmine points out, the principles Steve Jobs relied on can be applied to anyone looking to succeed. With that in mind, I took the liberty of customizing the following Steve Jobs axioms to the email marketing industry.

Do what you love. If you think you might be a spammer, it's probably time to move on. One excellent gauge is whether you are able to tell your friends what you do without being overly defensive. If you can't, you should reconsider your role. If you're a responsible email marketer, than you should be proud. You play a critical role that enables you to provide measurable value to your brand and your audience every day.