So werden E-Mail-Newsletter interaktiv: Geben Sie den Nutzern einen Grund zu Klicken

Getting email newsletter subscribers to interact and take action is more important than ever in today’s communication channel. Long gone are the days when sending coupons and special offers was enough to provoke a response. Recipients get enough of this as it is, plus falling into that trap only makes it harder for you to stand out from the bunch. In 2011, it’s all about engaging the reader.

Luckily, there are plenty of things you can do increase interaction among your subscriber base. Following are some examples:

Make Your Message Social

Do you currently have a presence in the social media space? If so, that presence can be leveraged as a way to get your subscribers to interact. By simply including social media links and icons in your newsletter and coupling them with specific calls to action, you can dramatically boost the activity within your message. Don’t have a social presence? That’s okay, because you can still take advantage. It is now possibly to easily embed social sharing buttons that provide a convenient way for subscribers to pass along your newsletter for you. What can be better than having them share your content on popular sites like Facebook and Twitter?