E-Mail Marketing: Dynamische Bilder bekommen 5 Öffnungen pro Leser

Email marketers, start your engines! The MarketingSherpa 2012 Email Awards contest is now under way. Enter today for your chance to win this year’s grand prize – a paid trip for two to Email Summit 2012 in Las Vegas. The contest is sponsored by Responsys, and entry is free-of-charge.

I recently received a stark reminder of the types of emails we look for in our “Best Email Innovation” category. Anna Yeaman, Creative Director at Style Campaign, described to me a technology her team developed that can dynamically update an email’s images at the time of opening.

For example, Style Campaign tested this system last year by sending a holiday email to its subscribers. The email gradually revealed a fun holiday image over the course of the day. Subscribers could see a little more of the image each time they checked the email, even if they had previously checked a few seconds earlier. The campaign featured a new image each day for five days.