Die Weihnachts-E-Mails kommen...

To complement our two part email series on preparing for Christmas, we wanted to share our tips for maximising the effectiveness of your Christmas campaign, and how to stand out amongst all the other Christmas mail.

1) The first step is to prepare.
It’s the Christmas season and everyone gets busy, so plan in advance. Here are our top pointers for preparation.

Think about who your target audience is
WHAT are you offering
WHY you are offering it
HOW often you will email people (Will you set up a fun series of Christmas emails, or send just the one super Christmas email?)

After spending all year building rapport with customers and sending great email campaigns, the last thing you want to do is hurriedly put together a last minute Christmas email. This is where it counts! Send something they’ll remember all of next year and keep them coming back for more.

And speaking of WHO, WHAT, and WHY, keep in mind the relevancy of the campaign to the recipients. Those Christmas garden galoshes may be superb, but if you are sending them to someone who would rather hear about your garden cricket set, you have lost a major opportunity to both appeal to your customers and sell them something.

And with everyone struggling to be heard at Christmas, relevancy is more important than ever! Mail that is tailored to your recipients and personalised will grab their attention over the emails that are bland and generic. So think about how you can tailor your Christmas campaigns to your recipients.