6 Strategien, damit Ihr B2B Newsletter gelesen wird

A regularly published B2B email newsletter is a staple of most B2B digital marketing strategies. They are a cost-effective, if inefficient, way to nurture prospects and help maintain a relationship over a client's lifetime.

Unlike a typical B2C email message with its strong, conversion-driven focus, the B2B newsletter usually serves multiple purposes, including:
Attract prospective leads.

Nudge prospects already in the pipeline closer to a sale.
Connect with customers and reinforce their decision to buy from you.
Establish or reinforce the company's authority as a thought leader.
This can be unfortunate for recipients because catering content for multiple audiences often forces readers to scroll through your content to find the value meant for them.