6 E-Mail Testszenarien

Testing your email campaigns isn't easy. There's a lot that goes on: determining which pieces of the campaign to test, selecting message to test, finding time to execute the test, and analyzing results. In fact, according to Econsultancy's Email Marketing Census 2011, only one in three responding companies (32 percent) carry out regular testing for email marketing; one in four said they infrequently carry out testing, while 13 percent don't test at all.

If you test your campaigns - keep it up! If you're not testing, why not? Testing your campaigns can give you invaluable, actionable information to improve future campaigns immediately.

Starting today, pick one of these six components and test your emails to find ways you can improve for your clients and customers. It will likely pay big dividends in the future.