6 Tipps - Call to Action für eine bessere Reaktion, aber wie?

Earlier this year I spoke at iLive 2013 in Latvia, and presented 7 tips on getting your subscribers to action your emails. The sponsor of iLive, Mailigen has just blogged a nice sumary of the main points of the presentation .

6 Tips on How to Make Email Subscribers React

Focus on email campaign objectives:
Email marketers often focus on the opens and clicks of email subscribers, forgetting about conversions which are, of course, most important. An increase in opens and even clicks doesn’t necessarily mean that conversions will also increase. Purchases, registrations, reads, downloads, etc. will increase only if you had set them up as a goal...