Wie definieren Sie Email Marketing?

When Salesforce.com bought Exact Target for $2.5 billion in May you might have assumed that the world finally valued the art of email marketing.

Did everyone miss the real story?

Email marketing isn't about sending email. Email marketing is about the email address - the customer relationship management (CRM) targeting power of this unique identifier. That's what Salesforce.com bought.

Email marketing companies aren't hot because they send email. They're hot because of the most unique and persistent piece of CRM targeting data in the universe: the email address and its hexadecimal derivative: the MD5 hash of the email address...