Email wird zurzeit von vielen unterschätzt!

Although marketers are eager to build up social media, blogs, and mobile outlets, email holds more sway in the purchasing process, according to a recent report by the Economist Intelligence Unit and Lyris.

The report, which was based on a pair of concurrent surveys of consumers and marketing executives in the US and UK, also found that gaps exist in marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy...