7 Gründe für eine misslungene Email Marketing Kampagne

The problem with mediocre email marketing is it often still works. So lies the pitfalls of any underachieving email program. The CMO may see cheap, easy revenue each time an email is sent. So why would you invest more when it works and it's so bloody easy? Any savvy digital marketer knows it ain't that easy. Let's look at some common problems and if these hit close to home - do something about them.

1. No clear value to your subscribers. A small "Sign up for our e-newsletter" button doesn't cut it in this age of digital clutter. Not only is it often hard to find your email signup form but it certainly isn't clear why any right-minded and busy consumer or professional would provide you permission to send her communications based on that. Oh, and you are wondering why your list isn't growing? Start here...