Versandfrequenz von Werbe-Emails - Mehr oder weniger?

Lately, I’ve heard a number of people saying something like “Send volume is the key to email success!” Basically, that means sending more email=engaging more, making more money, and doing better (whatever “better” means to you).

Their argument is simple:

1. My data shows that the more people receive/open/click my email, the more money I make.

2. Since I can’t magically conjure up new email addresses, I should therefore send more frequently to those email addresses I do have.

If you’ve got 10,000 addresses and every time you send to them you get 100 purchases, then by sending to these addresses twice a month instead of once, you’d expect to get 100 more purchases, right? That’s money in your pocket! Why not go for it?

And to a point, these folks are right. But it’s not that simple...