Event basiertes Email Marketing ist Unschlagbar!
Are birthday emails really as effective as you say they are?
Yes indeed, a really good birthday email can not only help you stand out, create a positive brand impression with your subscribers, increase revenue and customer loyalty, birthday emails on average get a 300% higher open rate and a 100% higher click through rate than normal email campaigns!
In the email marketing world we call this type of email ‘Event Driven Email’ because it’s triggered off a specific event or date. It’s also a marketer’s favorite type of email because the results speak for themselves...