Teile und herrsche! Strategien für die Segmentierung

If you’re looking for a quick way to make a big impact in your deliverability and response rate, consider list segmentation. With email marketing, relevance is key. You want to target your email content, offers, and even subject lines to match the interests of each recipient.

If your email marketing solution enables your relational database to generate messages using dynamic content for specific contacts on the fly, more power to you. But you can gain much of the same advantage simply by segmenting your list. By dividing your colossal in-house list into groups that share a unique and exploitable need or interest, you can build and send messages that focus on those criteria...