Die meisten Email Marketer fliegen BLIND!

Direct marketing is about relevance and targeting. But more than half of email marketers (55%) admit that they're unable to perform any customer segmentation and end up blindly blasting the same communication to every email address, according to a study released today by email intelligence provider Return Path.

Lack of necessary data and competitive strategies are the chief causes of this failure, according to George Bilbrey, president of Return Path. “[About] one in five emails doesn't make it into the inbox, and emailers don't know which ones,” he says. “In addition, email teams are often understaffed and don't have the ability to analyze best practices being used by their competitors.” ...