Der erste Link erhält 75 Prozent der Klicks

What makes a successful email? There are many ways to measure success, but one key indicator is the response rate of the email; whether the recipient opened the email and took the desired action.

This simple email test shows how placement of call to actions in an email can dramatically affect the percentage of clicks one link received compared to other links in the email. You’ll see the metrics from the three email sends and the surprising results...