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Steps To Improve Email Marketing Open Rates

There are three steps to improving email marketing open rates. First, you have to get past the spam filters that block so many emails. Second, you have to use great marketing creativity to develop strong subject lines. Finally, you have to measure your open rates and experiment with different subject lines. Focusing on these three keys will help you take your email marketing to a higher level and grow your business by reaching more prospects allowing you to close more sales.

Understanding Email Marketing Open Rates:

Before we get into the keys of improving your email marketing open rates, it critical to understand what affects email open rates and how they are measured. Email marketing open rates reflect the number of people who opened an email and took action by clicking a link or enabling images within the email. An email marketing open rate is calculated by dividing the number of email messages opened by the number of email messages delivered. Email marketing open rates, albeit not fully accurate, give you a healthy check on where your newsletter email list and content stands. So to improve your email marketing open rates you have to actually get into a prospects or customers inbox, and then you have to get them to open the email. Do that and you will improve your email marketing open rates.