9 Tipps - Eine saubere Kundendatenbank bedeutet auch eine bessere Zustellrate!

One of the benefits of email is that it’s a fast medium. Many marketers use email for time-sensitive campaigns and to quickly broadcast their offers and messages. But can your email list be a barrier to reaching your recipients inbox? If you use bad data, the answer is yes.

Did you know an email list with a large quantity of invalid email addresses can delay your email campaign delivery for hours? Worse yet, sending to a high percentage of bad addresses can result in your message ending up in a spam or junk folder, or prevent your email from reaching valid subscribers on your list.

The biggest factors for improving deliverability include clean and up-to-date lists (64%), relevance of email (52%) and sender reputation (44%) according to the Econsultancy Email Marketing Census 2011.

Clean your email lists on a regular basis!