Wie mobil ist Ihre Email Marketing Kampagne?

I can almost guarantee, depending on sector and other broadcast factors, that right now anywhere between 10% and 30% of email subscribers are opening their messages on mobile devices such as iPhones, iPads and Androids.

This stat alone should prompt marketers into thinking about making sure their emails are displaying correctly and effectively on smaller screen sizes.

Fortunately, this is where mobile optimisation and responsive design come in.

First, here are some relevant stats to take into account:

Consumers are viewing email campaigns on their phones right now

- Since the end of Feb 2012 over 50% of all mobile phone usage in the UK was carried out on smartphones.

- With smartphone users now estimated to account for half of the UK population, there are potentially over 26m mobile email users.

- 84% of those users are on the mobile web, browsing and checking email on a regular basis

- Out of these, 40% are using their mobile for email almost every day