Email-Inbox - Auch kleine Unternehmen können einen großen Eindruck hinterlassen

“Countless small businesses send out countless emails every day” . “If you were to sift through campaigns and results (as I do), the mountains of data would suggest two breeds of email campaign: the outstanding … and the invisible. Your emails need to be outstanding.”
~ Gary Levitt from MarketingProfs.

Levitt has a good point and here at Jericho, we see a lot of outstanding emails, and we see a fair few ‘invisible’ ones too. So we wanted to share Levitt’s advice for creating campaigns that won’t get lost in the customer’s inbox.

Don’t be too perfect.
Levitt isn’t suggesting that you include typos or grammatical errors to make your emails more human. But you should allow your personality to shine through. “The best brands—much like the best people—have an identity, a voice, idiosyncrasies, and unpredictable quirks” he notes. We tend not to trust people who are buffed and polished to an unnaturally perfect degree—and the same is true of email campaigns.