Email-Betreff - Durchschnittlich mehr als 17 Prozent CTR mit 7 verschiedenen Varianten

Personalization is one of the oldest tactics in the book. Subscribers aren’t wowed by seeing their names in subject lines, but does that mean the tactic is outdated?

This case study shows how a B2B marketing team tested personalized subject lines in seven consecutive emails to see once and for all if the tactic worked for its audience. You’ll see the metrics from all seven tests and the surprising results.